Most people are familiar with Google and using Google as a search engine. What a lot of people don’t know is that Google does way more than just search and they have a whole range of cool services like Google Maps, Google Reader for reading RSS feeds, a free email service called Gmail, and a ton of other services.

One service that I’ve been using for a while is Google Alerts. Say you want to keep track of every web site or blog that mentions your name. To set up an alert, you fill specify what you want Google Alerts to search for, where to search for it (Google can search the whole web, blogs, and news sites), and how often you want the results (daily, once a week, or as soon as it finds a match) and the results are emailed to you.

I’ve been using this tool to keep an eye on who’s been linking to my blog and who’s been mentioning my blog posts. And I’ve often been surprised at where I’ve been finding links to my web sites and blogs.
Yesterday, I ran across an even better way to use Google Alerts. A couple days ago I mentioned Chuck Green’s web site and blog Ideabook.com. Yesterday, I received this email:
Nicolette:
Was alerted by Google that you had mentioned ideabook.com–many thanks for the kind words.
His email went on to tell me about some errors that he encountered trying subscribe to my RSS feed and checking out the past newsletter links. He even sent screenshots of the error messages and described what links he clicked on when he got the messages. Well, Chuck just made my day, I’ve been trying to find the source of those errors for awhile and his email pointed straight to the root of the problem. So thanks to Chuck and Google Alerts, the problem is all fixed…thanks Chuck!
After I fixed this problem, it occurred to me, why just use Google Alerts to monitor mentions of your site? Why not also use them as a why to start up a conversation with the people that are kind enough to mention you? Check out the site. Drop them an email to say thanks for mentioning you…make useful suggestions or comments that can help them out. If you run into a problem with their site, do what Chuck did and tell them about it. Invite them to join your newsletter or RSS feed. If you find their site interesting and useful as well, keep it as a resource…blog about it. Remember that marketing yourself on the web is really no different than marketing yourself off the web…it’s all about making connections and forging relationships!