Today is the second day of the conference I’m attending in Charleston, South Carolina on book publishing and authors sponsored by the Advantage Media Group. I’ve been tweeting about some of the interesting things I’m learning at this conference. Here is a digest of my tweets from yesterday. If you want to follow my tweets for today, you can follow me by visiting my Twitter profile!

• Down here in Charleston, SC for a book writing conference…at 73 degrees, it was a gorgeous day!
• Sitting in on a conference about book publishing in sunny Charleston, SC. Topic of the moment…1000 true fans, do you have them?
• Here’s the original link about the concept of 1,000 true fans- http://twurl.nl/t0dgxy
• Here’s the caveat for getting true fans…you have to be able to deal with them…or get someone who can. No hiding in the studio!
• Just learned the the worst way for an author to make money is to sell their books….in a bookstore. Who knew?
• Break time! A bit of trivia, this hotel is a restoration of the original Citadel Military College. Explains why it looks like a castle.
• Are you running a business or creating another job? Running a business means you need to hire good people so your business can run itself
• Statement from current speaker “All marketing and advertising revolves around your company’s Internet Strategy.” Completely agree!
• Anyone has an opinion on the statement “All marketing and advertising revolves around your company’s Internet Strategy.”?
• Speaker now talking about how they worked their way out of the economic slump during the Gulf War. His message- you can survive the economy
• …but it’s going to be awfully tough
• Okay…90 minute lunch…we do love our food here in the South
• Stopped by the gift shop on the way back to the conference..it’s selling candy bars for $1.50. Should be grateful, it would be $2.50 in LA
• Current speaker is talking about how social media (Twitter, Flickr, Facebook, etc) helps increase attendance to her events.
• You can follow her- @wkurtz
• Next speaker is Wayne Kelly who’s going to talk about media training for interviews, especially radio
• Whoa..this dude’s kind of funny
• When pitching for a radio interview, answer the question “So What?” Why would the radio audience be interested?
• BTW…that will also be the same question people will ask when they land on your website
• Interesting statistic- 96% of Americans listen to traditional radio
• What is your story? What’s the story behind your product? Even if your product isn’t unique doesn’t mean your story isn’t relevant
• Good uses for radio interviews…develop awareness, develop your brand, and list building
• List building is Step #2 in my 10 Steps to Bring More Traffic to Your Website- http://twurl.nl/61qzgo
• Wayne Kelly says, “If you want the attention of the media, you must have a website”. You heard it here first!
• You can follow Wayne on Twitter- @waynekelly
• Okay, last speaker of the day is up- Greg Stebben who’s going to talk about radio publicity…hmm, I smell a theme
• Hey, this guy is funny too. Good thing…I’m beginning to fade from information overload
• Here’s a tip, figure out how you can tie your product or work to current events and you can be timely in the media
• Media and radio publicity is a lot like social networking, come into the relationship with the impulse to give more than you get
• Conference done for the day…have to be back down here at 8 a.m.
• Now that the day’s sessions are over, I’m going to enjoy the evening…buh bye!
• Just got back to my room…boy oh boy, King Street’s jumping. Downtown Charleston’s sure is different from what I remember as a kid

If you’ve been following me on Twitter, you already know that I’m currently attending in Charleston, South Carolina at a conference on book publishing and authors sponsored by the Advantage Media Group. There’s some pretty good information here so I’m sort of live tweeting some of the interesting points of the conference. If you want to follow along, follow my tweets by visiting my Twitter profile!