The heart and soul of any good newsletter is the content. What people will read when they open up your email. Great content can make the difference between a successful and effective newsletter that your subscribers wait eagerly for and one that goes straight into the Trash folder.

This week’s newsletter article is the second article in a four-part series on, “How to Plan and Start a Great Email Newsletter“, where I will go through how to choose what kind of content to put in your newsletter. To read the article sign up for the Crafted Webmaster Newsletter for free here: http://www.craftedweb.com/subscribe.html If you subscribe now, you can get a free audio download on “Effective Ways to Market Your Website Offline“.

Photo by Ada Community Library