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227303 At Xmas TimeAhh…the summer’s almost over (although you wouldn’t know it by the 100 degree weather we’ve been having here in Virginia), the kids are returning to school and before you know it the holiday decorations will be appearing at the local shopping centers and malls preparing for the busiest shopping season of the year.

So why I am talking about this now when it’s still August? Because now is the time for you to start getting ready for the holidays.

Did you know that online spending between November and December was over $24.6 billion last year? And that figure is expected to grow!

You can benefit online holiday sales by preparing now. How? By….

  • Creating incentives for “early birds” and “last minute procrastinators”
  • Giving your customers a reason to do their shopping on your website and not the local mall
  • By making your website a great place to do holiday shopping

In this week’s newsletter article, I list ways you can start preparing your website to capture holiday sales. To read the article sign up for the Crafted Webmaster Newsletter for free here: http://www.craftedweb.com/subscribe.html