Unlike website design, website copy is one of those things that often seems to get the short shrift. People may agonize for weeks over the perfect color scheme or the perfect font for their website. But many times when it comes to website copy, many never come up with anything more profound than “Welcome to my website”. Remember, your website is a 24/7 representative of you and your copy must promote your work in your absence and giving it short shrift is a mistake that might cost you in sales.

In this week’s newsletter, I’m continuing a 7-part series on “7 Reasons Why Your Online Sales Stink“. This week’s article is about why your website copy stinks, how it might actually be preventing sales and how you can correct it.

To read the article, sign up for the Crafted Webmaster Newsletter for free here: http://www.craftedweb.com/subscribe.html. If you subscribe now, you can get my free audio download, “10 Steps to Getting More Traffic on Your Website” and get 10 powerful tips on how to increase traffic to your art website.