Links for Artists [June 13 - 19]

Posted by Nicolette Tallmadge on June 19th, 2010

Throughout the week, I like to share interesting links for artists on my Twitter profile. Here is a list of the links I tweeted about last week:

Like this link list? Visit my Twitter profile and follow me to get these links daily!

Links for Artists [June 6 - 12]

Posted by Nicolette Tallmadge on June 13th, 2010

Throughout the week, I like to share interesting links for artists on my Twitter profile. Here is a list of the links I tweeted about last week:

Like this link list? Visit my Twitter profile and follow me to get these links daily!

Art Marketing: Getting out into the real world

Posted by Nicolette Tallmadge on June 9th, 2010

While the internet is a great tool that allows you to connect with potential customers and prospects all over the world…it’s still important to get out into the real world and make face to face connections. And strangely enough, the Internet can help you with this too! Here’s a couple of ways to use the Internet to turn your digital connections to real-life connections.

1. Join or create a Meetup group- Meetup is an online networking site that helps you find groups of people organized by occupation, interest, or affiliation. It’s free to sign up and you’ll be able to search and join local Meetup groups in your area. If you’re feeling a bit more adventureous or if you can’t find a group that suits your interests, you can organize your own Meetup group. There is a fee to be a Meetup organizer, but if you can defray the cost of the fee by charging group membership if you want. I created Meetup group for artists in my local area last year and met a lot of great artists and exchanged some great information.

2. Organize or attend a tweetup- If you’re a Twitter user, you may have heard of a tweetup. Basically a tweet-up is a real life meeting of Twitter followers. Most of the time tweetups occur between local twitter followers, but it’s not unusual to have followers from all over the county attend a tweetup, especially if they’re organized around a large event like a show or conference. For more information, Mashable has a great article on how to organize a great tweetup.

3. Search for events on Upcoming- Upcoming is a Yahoo! owned social networking site that allows you to search for and promote events. You can search for events that are going on in your community, you can connect with other friends and colleagues that use Upcoming and see the events that they are attending and share your own events. You can also use Upcoming to promote your own events

4. Search for events on Craigslist- If you’ve been online for any amount of time, you’ve probably have heard of Craigslist. Basically, Craigslist is a big online classifieds website that are organized around large to medium cities all over the world. If you live near a city or regional area, chances are that you’ll find a local Craigslist section for your area. In addition to being able to sell your lawn furniture and look for a job on Craigslist, it’s also a good place to find local events and local groups looking for members. Just find your local Craigslist section and search under the Community section. There you’ll find listings for classes, groups, and events. Again, just like Upcoming, you can use Craigslist to promote your own events for free.

So take some time to get from behind your computer and meet some folks face to face!

So what are your ideas? How do you make sure you network with people in real life as well as through the Internet? Leave a comment and share your ideas!

Selling Art Online: Don’t forget the shipping!

Posted by Nicolette Tallmadge on June 7th, 2010

I found this great article by Meylah about how to avoid 5 common shipping problems that a lot of online artists may encounter when shipping out their art. In the fever to actually get your work sold, shipping may be be something that’s somewhat of an afterthought. But you’ll realize how important it is when you get an angry call from a customer claiming they never got your shipment or claims that the art arrived damaged.

The 5 common shipping problems discussed include:

  1. Packages not arriving
  2. Customers perceiving that shipping is too slow
  3. The shipment arriving damaged
  4. Something was missing from the shipment
  5. Customers perceiving that you charge too much for shipping

I usually avoid #4 by setting up a dedicated shipping section in my studio and having several shipping packages set up at once. So when someone orders something I all I have to do is wrap the product, print out the invoice, and add it to the prepared shipping package. If you have people helping you with shipping, having a checklist for them to follow will help avoid this problem too.

With customers complaining that you charge too much for shipping, usually explaining upfront before they purchase how much shipping will be and what you’re charging for. Remember that shipping includes more than the actual shipping charge. Remind customers that shipping charges also include packaging, especially if your art requires special packaging, insurance for expensive items, and other handling charges. Telling people this upfront will cut down on those who complain when they see the postage was $2.00 when you had charged $4.00

You can check out the rest of the article here.

Links for Artists [May 30 - June 5]

Posted by Nicolette Tallmadge on June 6th, 2010

Throughout the week, I like to share interesting links for artists on my Twitter profile. Here is a list of the links I tweeted about last week:

Like this link list? Visit my Twitter profile and follow me to get these links daily!


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