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In a previous post, I wrote about the importance of adding video to your art website and listed some ideas for videos you might want to create. Here’s a couple more ideas to consider:

  • How to care for your artwork- If your artwork or craft item requires some maintenance or special cleaning, create a video with tips on how to care for and clean your artwork.
  • Frequently Asked Questions- if you have an unusual craft or art technique, chances are that you have alot of questions from your customers that you answer over and over again. Create a video that answers some of your customer’s most frequently asked questions.
  • Create a day-in-the life video- customers find the artist’s life fascinating, so try shooting some scenes from a typical day in the studio.
  • Create a “how to” or “advice” videos- A lot of craft and art items are used as personal accessories or in interior design. If you paint for example, create a video showing the best way to hang or light your paintings. If you make hair accessories, demonstrate the latest fashions using your accessories.
  • Lectures and presentations- If you’re lucky enough to land a art-related speaking engagement or were invited to lecture at an craft related conference…ask for permission to videotape your session and to post brief clips on your website. This shows you as an authority in the art world…plus it has the added bonus of encouraging more speaking engagements.
  • Media appearances- If you’ve landed some time on the small screen, see if you can get a copy of your television appearance and permission to show clips on your website. For tips on how to prepare for a television appearance, check out this past post:
    9 Ways to Prepare Your Site for a Television Appearance.

  • Participate in Etsy’s “Handmade Story” video project- Right now in conjunction with the “Handmade Pledge” project, the online craft marketplace site Etsy is creating a documentary project in which they encourage artists to explain how making and selling their artwork affects their lives. You can find out how to participate here.
  • Your art in motion- Does your art move? Then still pictures won’t do your work justice. Have video showing your art in motion. Artist Ann P. Smith does this perfectly with her video animations of her handmade robots on her website.
  • Bonus Tip:- Remember that you can extract the audio from your video and make an mp3 audio download, a podcast, or even an audio CD. Especially useful if the video itself is not the best quality.

Are you already using video on your website? Leave me a comment and let me know about it!