Artist Pam Corwin of Rock, Paper, Scissors has posted a video on her blog that chronicled her booth setup at this summer’s Buyer’s Market of American Craft. This is a great example of using video to illustrate “behind the scenes” aspects of the artist’s life. In the video, you see what the booth looked like at the beginning all the way to the end product. The ending shot of the video tells you that it took over 7 hours for set up.

Some important points to note

  • Pam shot this video using her camera phone. Remember, you don’t need to have fancy equipment to do stuff like this. Camera phones, digital cameras that can take short videos, and small video cameras like the Flip Mino
    are great for quick, impromptu videos.

  • Most people attending a craft show or a trade show don’t realize or even think about the amount of effort it takes just to prepare and set up for a show. If a customer sees a video like this, how much more respect will you gain as a result?

  • Short videos like this makes great content for your website and your blog.

How Pam can leverage this video further

  • As well as putting this video on her blog, Pam can also put this video on her Facebook page or open an account on YouTube and post it there. This gives her more places where people can find her online.

  • Add her website address to the video. Right now she has a final shot that explains how long it took her to set up her booth. This could be followed by another shot that tells people the address to her website and asks them to visit for more information.

  • Make it sharable. If other artists and bloggers like me, find this video interesting and want to share it with others, it should be as easy to do as possible. If you use a video sharing service like YouTube it’s pretty much a no-brainer.

You can find Pam online at her website, Rock, Paper, Scissors, her blog, Business of Crafts, her Business of Crafts Facebook page, or you can follow her on Twitter.

If you’re thinking about doing some videos of your own and you’re a subscriber to my weekly newsletter, you can check out the 5-part article series I did on “How to Use Video to Promote Your Art Website” in the article archives. If you aren’t a subscriber, you can download a PDF version of the series here.