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Take out your artist’s statement and see if you can find the following words…

  • really
  • very
  • extremely
  • literally
  • actually

If you find them it may be time for a rewrite, Alyson Stanfield from the Art Biz Blog posted an excerpt from publicity expert, Marcia Yudkin’s weekly newsletter, The Marketing Minute. According to Marcia Yudkin, in any marketing piece you should use adverbs sparingly…if a word doesn’t add to your point or even worse…mucks it up…eliminate it.

Ouch…I think I just found a couple in my artist statement.

Check out the rest of Alyson’s post here.

You can also sign up for Marcia Yudkin’s Marketing Minute here.