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Hexcodes
In web design, colors are specified by using a special code called a “hex code” If you want some text to be pink, you simply write the hex code for a certain shade of pink which is “#FF7FBF” in your HTML code, like so:

<span style=”#FF7FBF”>PINK</span>.

And you’ll get…

PINK

On the COLOURLovers blog, there is a big list of hex codes for a quick reference. Check this list out if you’re stumped on which code represents which color. You can check out the list here:

http://www.colourlovers.com/blog/2007/06/30/ultimate-html-color-hex-code-list/