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There’s something about creating a brand new website or redoing an existing website that brings out the inner graphic artist in all of us. We all love to look at websites that do “cool” things and looks cool and hip and sleek and professional. This impulse to make your website a work of art is especially bad if you’re both an artist and web designer :).

But when it comes to your customers, they’re really not interested in looking at a work of online digital art…they just want to see your work, sign up for your newsletter, and possibly buy something from you. After all, you’re selling art, not your web design. Your website needs to be like that perfect gallery space, enhancing your art, not competing with it.

Smashing Magazine has a great blog post on How Simple Web Design Helps Your Business, with some great examples of e-commerce sites that keep it simple without simple meaning “bland”. Check it out here.