Make a Twitter Landing Page

I’ve marked this under my “DUH! How come I didn’t do this?” file. One of the artists that I’m following on Twitter, miscellaneaarts has created a special landing page for her Twitter profile.

If you’ve listened to my free audio, “How to Market Your Website Offline“, you’ll know that one of the things that I mentioned is that when you’re pointing people to your website you don’t want to do is to point them directly to your homepage. You want to create a special web page that only people who found your website through an ad, or business card, or a hangtag will be able to get to. This is known as a “landing page”.

Why don’t you want to direct people to your homepage? Because 1) if you’re offering someone an incentive to come to your website (which you should), then it won’t do for you to dump them on your homepage with no clue on where to go next, and 2) creating special landing pages will make your marketing efforts easier to track especially if you’re using a website statistic service or software like Google Analytics. You’ll be able to see exactly how many people found your special page and therefore judge how effective your marketing from that particular channel is.

Now I mentioned the concept of landing pages as they apply to marketing your website offline…like using business cards and product packaging. But the concept works great with online sources as well…including any links from other websites like your Twitter profile, or your MySpace or Facebook profile. Just like what miscellaneaarts did on her Twitter profile and just like I’m going to be doing within the next couple days. DUH!

So, be sure to check out miscellaneaarts Twitter landing page, and if you haven’t had a chance to hear my How to Market Your Website Offline” audio, just click here to subscribe my free newsletter. You’ll receive the link to the free audio after you sign up and you’ll hear a better explanation of what landing pages are all about.