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Talk about serendipity! Marketing Sherpa has an article on how to use Twitter to market yourself and your company. Some the tips include:

Step #1. Observe first- Make sure you understand the way people use the site before bombarding it with messages.

Step #2. Think about the content- Think about what would be of value to your customers or what feedback you’d like to get.

Step #5. Follow those you know- A good way to begin building followers is to search for users you know.

Step #6. Follow those who follow you- It’s part of Twitter culture to follow those who follow you. It grows virally.

The articles goes on with even more tips and advice on how to use Twitter. You can check it out here, but you should check it out pretty soon…access to the article will end on May 23rd.