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Artist Website Marketing

Well, I’ve been spending most of the week playing around with a website called Squidoo and created a brand new lens called “How Artists Can Market Themselves on the Internet“. There is some advice that artists and crafters can use to promote themselves and their work on the Internet. You can check it out by clicking here.

So what exactly is Squidoo? Basically, Squidoo is a website that allows people to create single web pages focused on a certain topic. Each page is called a “lens”. Let’s say for example that you’re an expert on firing raku pottery, you can create a lens that’s all about firing raku pottery. A Squidoo lens isn’t about creating one page that contains everything you know about a single topic, rather it’s a place that gives you the information and resources where you can find out more.

What exactly does Squidoo means for you as an artist? Isn’t this just one more thing that you have to to that takes up more time? There’s actually some benefits that you can consider.

  • Having a Squidoo lens can point people back to your website. If you create a lens on a topic that people are interested in, you can point some of that traffic back to your website.
  • A link from your Squidoo lens to your main site will help in your search engine ranking. Search engines give websites a high position in search engine results if they have a lot link links coming to it. They especially favor links from large, popular sites like Squidoo. Creating a Squidoo lens that links to your site will help out with that
  • You can make money from your Squidoo lens. Not a ton of it…but even a bit of pocket change is nice
  • It’s easy and free. If you can click buttons and type text into boxes, you can build a Squidoo lens. You don’t have to know a lick of HTML in order to create a Squidoo lens within an hour or so (although it’s helpful if you do know).
  • It’s another way to get your name out there.

What to know more? Check out my lens (and rate it and email to others if you like it please pretty please and thank you). Plus, you can check out this video tour I made of Squidoo so you can get a better idea of what it’s all about.

P.S. Feel free to pass along this video too… thanks! :)